We have some great news for expecting mothers that still want to train but find it hard to wear regular sports wear. The fitness brand Nike have heard you and are launching a new maternity range.
Nike’s first dedicated maternity collection, Nike (M), supports women during all stages of pregnancy and beyond.
The new collection will be available from nike.com and Nike Town London from the 17th September.
Nike (M) has been created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum.
"The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design," says Carmen Zolman, Nike Senior Design Director for Apparel Innovation. "It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives."
With the introduction of the Nike (M) Collection, a four-piece essentials capsule consisting of the Nike (M) Pullover, the Nike (M) Swoosh Bra, the Nike (M) Tank and Nike One (M) Tight, Nike employs universal design philosophy to help play a role for mums as their relationship with their bodies and sport simultaneously change.
“The Nike (M) sports bra is great because it’ll give me easy access for when I want to breastfeed,” says retired British track and field athlete and new mum, Perri Edwards. “The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I’m carrying. You look very smart, very comfortable, very hip.”
We’ve outlined the core pieces from the Nike (M) collection and how they can support new and expecting mothers:
Nike One (M) Tight, ￡54.95
The leggings give you options of wearing over your bump or showing your bump - providing maximum comfort.
Nike (M) Pullover, ￡69.95
Giving you warmth whilst training indoors or outdoors. It also provides extra space around your bump so you don’t feel as restricted like non-maternity wear will.
Nike (M) Swoosh Bra, ￡39.95
The new sports bra will give you easy access for when you need to breastfeed pre or post training.
Nike (M) Tank, ￡31.95
The tank provides extra stretch where required so you can lift, practice yoga, pilates and even wear around the house or to the shops in style.
So if you've been searching for the perfect activewear, set your alarm for 17th September now.