We may be living in unprecedented times but you can always count on the annual blockbuster that is the John Lewis Christmas advert to get us in the festive mood.
The long-awaited ad highlights the gift of giving in a wide array of animation styles soundtracked by 26-year-old singer Celeste.
This year, John Lewis hopes to raise ￡5 million as part of a campaign to help distribute food to over 100,000 families through charities Fareshare and Home-Start.
This is everything you need to know about the two charities sharing profits with John Lewis this Christmas…
What is FareShare?
FareShare describes itself as “the UK’s national network of charitable food redistributors, made up of 17 independent organisations.”
According to its website, the organisation distributes food to charities across the UK, including breakfast clubs, lunch clubs for older people, homeless shelters, and community cafes.
Almost a million meals are created every week by FareShare for vulnerable people, the website estimates.
Footballer Marcus Rashford has been an ambassador for FareShare since March this year.
FareShare’s ActiveAte campaign to help vulnerable children over the summer holidays “is aligned to Marcus’s own personal mission,” the website reads.
Rashford partnered with FareShare and made “several significant donations” so that children eligible for free school meals were able to access food during the summer holidays.
The footballer later launched and spearheaded the Child Food Poverty Task Force, a group made up of 15 organisations which support the National Food Strategy and share the stories of those affected by child food insecurity in the UK.
What is Home-Start?
“We’re there for parents when they need us the most, because childhood can’t wait,” reads the mantra on Home-Start’s website.
The charity works with families all over the UK, supporting over 50,000 children a year.
In that time, over 13,000 Home-Start volunteers visit families and work alongside parents to help them cope with the stress of becoming a parent.
The charity operates in 71% of local authority areas across the country, assisting families struggling with postnatal depression, isolation, physical health problems, bereavement and other issues.
Volunteers spend two hours a week with the families in their homes, and the charity holds day trips and Christmas parties to support families in groups.
How to donate
Donations can be made via the John Lewis or Waitrose website, or by text.
- Text LOVE to 70630 to donate ￡3
- Text FAMILY to 70630 to donate ￡5
- Text MEALS to 70630 to donate ￡10
- Text VISIT to 70630 to donate ￡20.
The retailer will match charitable donations up to the value of ￡2 million.
Fareshare and Home-Start will also receive 100% of the profits from any John Lewis Christmas advert merchandise that is sold.